Today, financial service consumers have moved beyond just using the Internet as an information-gathering tool, to using both the Internet and mobile channels for an interactive, even social experience. A recent research states that, nearly a third of consumers use information from social media sites when evaluating retail banking products and services.
An effective customer community can advance companies toward high performance by delivering a host of important benefits:
In our latest resource learn why, the word “community” seems poised to overtake “relationship” as the new buzzword within the financial services sector and how “customer community” helps banks to build a new relationship with the customer, thus helping in brand building.