Today, financial service consumers have moved beyond just using the Internet as an information-gathering tool, to using both the Internet and mobile channels for an interactive, even social experience. A recent research states that, nearly a third of consumers use information from social media sites when evaluating retail banking products and services.
An effective customer community can advance companies toward high performance by delivering a host of important benefits:
- Lower costs and higher productivity
- Improved customer control over rich and relevant content
- Better customer segmentation and delivery of relevant services
- An improved customer experience and better service
In our latest resource learn why, the word “community” seems poised to overtake “relationship” as the new buzzword within the financial services sector and how “customer community” helps banks to build a new relationship with the customer, thus helping in brand building.