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About five or six years ago brands started utilizing Facebook and Twitter for socially engaging their customers. They started using those channels as the primary distribution channel for their content. However these channels are 3rd party channels and so they had no control over that.

First Gen social strategies of brands were restricted to:

• Building an audience in existing social networks like Facebook
• Listening to consumer mentions
• Responding to customers in social networks
• Experimenting with social media advertising

Download this free whitepaper to learn why FMCG Companies should work with their consumer communities to modernize support, accelerate sales, differentiate from competitors, and stay current on what customers really want.